Planning a non-profit event can be a lot of fun but a lot of work. But don’t worry, it’s well worth it! Non-profit events take many forms from walk-a-thons to elegant dinner and talent shows. Fundraising for philanthropy can be an incredibly effective and rewarding way to show your support for a cause in need. If you are getting ready to plan a non-profit event, use these tips from Eden Events to help you reach your goals!
Who Is Your Target Audience?
The first thing that you will need to do when planning your philanthropic event is to figure out who your audience is. Is your audience a college fraternity or sorority? Are they prominent business owners? Who are your donors and why do they give? If you can create a persona that embodies the traits of your target audience then you will have an easy time planning your fundraising event. If you are unsure of who your target audience is, you may want to speak with an event coordinator who can help you sort out which events would be best.
Create a Budget and Set a Goal
Without creating a budget and setting a donation goal, you won’t get very far. How much money are you spending on organizing the event and how much money are you hoping to raise? You will want to do better than just breaking even.
This will also help you with what your organization’s capabilities for throwing an event are. If your organization lacks the initial funds or personnel to throw have a large or overly complicated event, it may be better to do something smaller and more manageable.
Additionally, once you have a budget you will know what kind of venue, entertainment, and activities you can provide as well as how much you should charge for admission. The more expensive an event is to put on, the more you will need to charge guests to offset the cost.
Choose the Right Type of Event
After you have a good idea about who your target audience is and what your budget looks like, you should try to choose the right type of event to throw. You will also need to consider which type of events will your donors be more likely to donate.
If your target audience is health-minded, they may be more interested in a walk-a-thon for a cause. There are several types of events that you could put on like:
- A-thon events
- Sporting event
- Fun run/walk
Consider the difficulty that each event requires to execute and the cost for each one.
Promote Your Event
Finally, promote your event as much as you can! The success of your event will rely heavily on participation and ticket sales/entry fees so it is crucial that you get the word out. Finding local community partners to team up with can be a great way to get the word out.